Personal Care: We explore every facet of the personal care market—from skincare and cosmetics to hair care and wellness—to help brands anticipate consumer needs and drive innovation.
| type of study | background | objective | approach & methodology | findings | recommendations |
|---|---|---|---|---|---|
| 1.Revitalizing a Natural Skincare Brand | Mid-sized skincare brand losing market share in a crowded segment. | Reposition the brand to emphasize authenticity and eco-friendly values. | In-depth interviews, FGDs, and social media sentiment analysis. | Consumers demand transparency in ingredient sourcing and eco-friendly packaging. | Emphasize natural ingredients and eco-certifications. |
| 2. Launching an Anti-Aging Serum | New anti-aging serum entering a saturated market. | Determine optimal pricing, messaging, and positioning. | Consumer surveys, product testing sessions, and competitor benchmarking. | Efficacy and visible results are key purchase drivers. | Invest in clinical validation and targeted marketing. |
| 3. Packaging Redesign for Enhanced Appeal | Outdated packaging reducing appeal among younger consumers. | Modernize packaging to better resonate with contemporary aesthetics. | Visual concept testing and focus groups. | Minimalistic, vibrant designs significantly increase shelf impact. | Schedule periodic packaging updates aligned with trends. |
| 4. Digital Marketing Strategy Enhancement | Low digital engagement despite strong offline performance. | Boost online presence and social media engagement. | Social media analytics and influencer partnerships. | Authentic storytelling drives consumer trust and engagement. | Continue leveraging digital channels and influencer collaborations. |
| 5. Expanding into Organic Personal Care | Rising consumer interest in organic products. | Validate market potential for an organic product line. | Market segmentation, concept testing, and competitor analysis. | Strong demand for certified organic and cruelty-free products. | Leverage organic certifications and educate consumers on benefits. |
| 6. Brand Repositioning via Consumer Insights | Declining brand perception among core demographics. | Redefine the brand image to appear more premium and modern. | Extensive consumer interviews, brand audits, and competitive benchmarking. | A legacy image misaligned with modern values. | Align brand messaging with current lifestyle and sustainability trends. |
| 7. Innovative Product Development | Market stagnation with limited new product introductions. | Identify opportunities for breakthrough, multifunctional products. | Ideation workshops, trend analysis, and prototype testing. | Interest in products with added benefits (e.g., UV protection). | Keep a pulse on emerging trends and maintain iterative R&D cycles. |
| 8. Improving In-Store Customer Experience | Suboptimal retail environment affecting purchase decisions. | Enhance the physical store experience to drive sales. | Mystery shopping, customer surveys, and store layout analysis. | Store ambiance and knowledgeable staff are critical to purchase decisions. | Invest in staff training and store upgrades. |
| 9. Regional Market Expansion Strategy | Limited brand presence in certain regional markets. | Develop targeted strategies for regional growth. | Regional market studies and local consumer focus groups. | Unique regional preferences and cultural nuances influence buying behavior. | Customize marketing strategies for each region. |
| 10. Optimizing Loyalty Programs | Low customer retention and repeat purchase rates. | Enhance loyalty programs to boost repeat business. | Data analysis, customer interviews, and reward scheme testing. | Personalized rewards drive repeat purchases. | Regularly update loyalty benefits based on consumer feedback. |