Our Research Solutions
Comprehensive services designed to transform complex data into clear, strategic advantages
Market Research
We deliver precise insights that power brand, product, and business strategy across sectors.
- Analyze consumer behavior, buying patterns, and unmet needs
- Identify market opportunities and size segments
- Benchmark performance against competitors
- Validate product concepts and pricing strategies
- Support strategic decisions with actionable data
- Deliver full-cycle research from design to insights
Social Research
Our social research expertise supports NGOs, institutions, and development agencies in understanding communities and change.
- Evaluate development programs and policy impact
- Conduct KAP, needs assessment, and baseline studies
- Address sensitive topics with cultural nuance and care
- Deliver gender- and age-sensitive methodologies
- Support advocacy and donor reporting with credible data
- Offer urban-rural reach and multilingual capabilities
Political Research & Public Opinion Polls
We help campaigns, institutions, and media understand voter priorities and political trends.
- Conduct large-scale opinion polls and sentiment tracking
- Explore voting intent, policy response, and civic attitudes
- Run exit polls and campaign diagnostics
- Segment political insights by region, gender, and age
- Handle sensitive data with strict confidentiality
- Deliver fast, insight-rich reports for stakeholders
Customized Research Solutions
Not all research fits a template—so we tailor every element to meet your goals.
- Design research that solves your unique business questions
- Combine methods for richer insight (quant + qual)
- Scale from pilot tests to multi-country projects
- Adapt tools, languages, and formats to your audience
- Align deliverables with your internal decision-making cycles
- Provide fast, focused insights when you need them most
Data Analytics & Strategic Consulting
Our analytics team transforms data into direction—backed by models, dashboards, and expert storytelling.
- Uncover patterns and drivers behind consumer actions
- Create executive dashboards for leadership
- Interpret research findings into business action
- Bridge data with strategy for stronger outcomes
Survey Scripting & Programming
We build dynamic digital surveys that engage respondents and protect data integrity.
- Program complex logic and flows across platforms
- Create executive dashboards for leadership
- Support multilingual, mobile, and offline data collection
- Ensure seamless CATI, CAWI, or hybrid setup
- Test rigorously to prevent skips or data gaps
- Monitor survey performance in real time
- Enable fast survey deployment and field-readiness
Retail & Distributor Audit
We help brands measure retail execution, product availability, and distribution health in real-time.
- Monitor stock levels, pricing, and promotional compliance
- Evaluate merchandising, placement, and shelf visibility
- Track distributor performance and channel gaps
- Conduct mystery shopping and outlet audits
- Provide actionable retail intelligence dashboards
- Ensure coverage in modern and traditional trade
Call Center for Telephonic Surveys (CATI)
Our professional call center delivers consistent, multilingual interviews for nationwide reach.
- Conduct B2C and B2B CATI interviews
- Manage regional accents and language variations
- Ensure high-quality recordings and real-time QC
- Collect sensitive data with respondent comfort in mind
- Deploy surveys rapidly across cities or rural areas
- Offer flexible scheduling for different time zones
Fieldwork & Data Collection
With a wide network of trained teams and tools, we offer comprehensive field management and data assurance.
- Execute CATI, CAPI, CAWI, and face-to-face surveys
- Deliver FGDs, IDIs, ethnographies, and mystery shopping
- Ensure high-quality respondent recruitment and screening
- Offer bilingual teams and local logistics support
- Provide secure data capture and live QC monitoring
- Enable rapid turnaround and national coverage
Media Research
We uncover how audiences engage with media—across platforms and formats.
- Track advertising recall and effectiveness
- Evaluate media planning and cross-channel behavior
- Assess digital and traditional media consumption
- Test creatives pre- and post-launch
- Explore influencers, content types, and preferences
- Guide media strategy with real-world data
Brand Research
Understand how your brand is perceived—and how to improve impact and recall.
- Measure awareness, usage, and loyalty
- Explore brand equity and emotional connection
- Assess brand imagery and message recall
- Monitor performance over time via tracking
- Benchmark against competitors
- Support positioning and rebranding efforts
Business Intelligence Services & Solutions
We deliver strategic BI to help businesses thrive in complex, data-rich environments.
- Aggregate multiple data streams into smart dashboards
- Analyze KPIs for performance optimization
- Build competitor intelligence frameworks
- Enable real-time business alerts and insights
- Visualize patterns for faster decision-making
- Deliver BI tailored to sales, operations, or marketing
Business-to-Business (B2B) Research
Our B2B research covers hard-to-reach respondents with credibility and relevance.
- Conduct interviews with SMEs, executives, and specialists
- Explore buying cycles, procurement, and partnerships
- Test B2B product and service offerings
- Segment business audiences by vertical, size, or need
- Explore loyalty, satisfaction, and brand image in B2B
- Apply industry-specific terminology and moderation
Children & Youth Research
We design research tools that engage and respect younger audiences.
- Use child-friendly survey designs and language
- Conduct moderated FGDs and activities with youth
- Capture media habits, brand preferences, and opinions
- Understand digital behavior and social influences
- Ensure ethical approvals and parental consent
- Include educators and caregivers for richer context
Consumer Research
We help you uncover motivations, habits, and perceptions that influence consumer choices.
- Map customer journeys from awareness to loyalty
- Test product concepts, packaging, and messaging
- Explore usage behavior, satisfaction, and barriers
- Segment consumers by lifestyle, values, or spend
- Uncover emotional triggers and unmet needs
- Inform product development and marketing strategy
Corporate Image Research
We measure internal and external perceptions to guide reputation management.
- Assess public and stakeholder trust
- Track associations with ethics, CSR, and performance
- Benchmark against industry leaders
- Explore visibility and media influence
- Guide brand repositioning or rebranding efforts
- Identify risk factors for image deterioration
Customer Satisfaction Studies
We evaluate the quality of customer experiences to help you improve service and retention.
- Measure satisfaction, loyalty, and net promoter scores
- Identify pain points in customer journeys
- Compare expectations vs. service delivery
- Capture real-time or post-interaction feedback
- Analyze satisfaction across channels or segments
- Support service redesign and CX strategies
Demographic Research
We profile populations to reveal behavioral, social, and economic patterns.
- Map gender, age, income, and location variables
- Study regional or national demographic shifts
- Segment audiences by lifestyle or social role
- Support market sizing and feasibility studies
- Integrate with GIS for geo-based planning
- Guide recruitment, media planning, or outreach
Employee Research
We help organizations listen to and understand their people.
- Conduct employee satisfaction and engagement surveys
- Evaluate leadership, culture, and workplace morale
- Identify HR gaps and improvement areas
- Support DEI (Diversity, Equity, Inclusion) tracking
- Gather exit, onboarding, and internal feedback
- Drive organizational transformation with insights
Ethnographic Research
We immerse in real-world settings to observe behaviors and contexts.
- Study behavior at home, in-store, or in the field
- Uncover unspoken habits, needs, and routines
- Use participant observation, diaries, or video logs
- Apply visual and cultural analysis
- Support UX design, branding, and innovation
- Deliver deep narrative-driven insights
Focus Group Facilities
Our dedicated venues enable high-quality discussions and recordings.
- Equipped with audio-video recording systems
- Viewing rooms for client observation
- Onsite translators and technical support
- Modern, comfortable layout for participants
- Suitable for FGDs, workshops, or IDIs
- Host hybrid or streamed discussions
Image Studies
We evaluate mental associations and emotional connections to build stronger identities.
- Measure top-of-mind awareness and recall
- Explore positive, neutral, or negative brand cues
- Assess alignment with desired positioning
- Compare public image vs. internal image
- Guide reputation building and PR strategy
- Track image shifts over time
International Studies
We coordinate regional and global research with localized execution.
- Harmonize methodologies across markets
- Work with multilingual teams and tools
- Adapt materials to local cultural context
- Provide central coordination and QC
- Deliver comparative or market-specific insights
- Partner with global brands, NGOs, and agencies
Knowledge Management
We help clients organize and use their data for continuous improvement.
- Audit and index past research and documents
- Develop internal knowledge hubs
- Create insight libraries for cross-team use
- Support learning cycles and impact tracking
- Standardize insights across departments
- Enable smarter decisions with reusable data
Modeling & Predictive Research
We use data science and research to forecast behaviors and outcomes.
- Build models for churn, loyalty, and revenue
- Use regression, conjoint, and simulations
- Segment by value, risk, or potential
- Predict marketing ROI and pricing impact
- Run what-if scenarios to test plans
- Support proactive, data-led decisions
Online/Mobile Panel
Our validated panel gives you access to targeted respondents across devices.
- Reach mobile-first and hard-to-reach groups
- Use pre-profiled panels for fast deployment
- Conduct online surveys, diaries, and polls
- Target by demographics, location, or interest
- Track behavior longitudinally or on-demand
- Integrate panel feedback with other data
Pricing Studies
We test price sensitivity, elasticity, and value perception.
- Use Van Westendorp, Gabor-Granger, or conjoint
- Segment pricing preferences by customer group
- Understand willingness-to-pay and trade-offs
- Model optimal price points and bundles
- Align pricing with product features
- Guide pricing strategy across markets
Projective Techniques
We use creative, indirect methods to uncover what respondents may not say directly.
- Apply metaphors, storytelling, and imagery tasks
- Use visual associations and role-play exercises
- Explore underlying motivations and anxieties
- Support brand, advertising, and product testing
- Complement traditional qualitative tools
- Reveal emotional truth behind rational claims
Psychographic Research
We explore personality, values, and lifestyles that drive decisions.
- Understand customer values, beliefs, and priorities
- Identify motivational drivers across segments
- Enhance targeting through lifestyle clustering
- Support persona development for marketing
- Complement behavioral and attitudinal data
- Guide messaging, product design, and innovation
Psychological / Motivational Research
We uncover emotional and cognitive factors behind decision-making.
- Explore fear, trust, satisfaction, and motivation
- Combine psychological models with qualitative insights
- Use in-depth interviews, laddering, and storytelling
- Apply for health, education, and behavior change
- Enhance communications with emotional cues
- Reveal true drivers beyond stated reasons
Reputation Research
We track perceptions across stakeholders to guide reputation strategy.
- Measure credibility, trust, and responsibility
- Monitor corporate, media, and community sentiment
- Identify brand ambassadors and detractors
- Compare reputation metrics with competitors
- Prepare for crisis communication and issue managemen
- Report insights to PR and executive teams
Scenario Planning
We help you model multiple future scenarios and test strategic readiness.
- Identify drivers of change and uncertainty
- Map future possibilities with stakeholder input
- Test how plans perform under each scenario
- Align internal teams on contingencies
- Support risk mitigation and long-term strategy
- Combine research, forecasting, and facilitation
Segmentation Research
We divide markets into actionable groups for sharper strategy.
- Segment by behavior, need, motivation, or value
- Use cluster analysis, profiling, and typologies
- Build personas to guide product and messaging
- Identify high-value or underserved audiences
- Link segments to channels and content
- Align internal teams around segmentation strategy
Semiotic and Cultural Analysis
We explore how language, color, and visuals influence perception.
- Analyze brand imagery and cultural resonance
- Unpack metaphors, rituals, and visual cues
- Guide brand identity and content creation
- Compare interpretations across cultures or regions
- Apply to packaging, ads, or brand narratives
- Support local relevance in global campaigns
Senior Citizen / Mid-life Research
We capture insights from older demographics with respect and care.
- Explore retirement, wellness, and financial concerns
- Study media, mobility, and lifestyle shifts
- Understand digital inclusion and service access
- Ensure ethical and accessible tools for participation
- Segment by health, independence, or goals
- Inform healthcare, insurance, and social policy
Syndicated Research
We offer sector-wide studies for trend, category, and consumer monitoring.
- Tap into multi-client research reports
- Reduce cost and speed up delivery
- Compare your brand with industry benchmarks
- Customize questions within shared studies
- Ideal for FMCG, media, and telecom tracking
- Gain macro-level insight with micro breakout options
Tracking Studies
We help you evaluate trends, performance, and changes over intervals.
- Track brand health, awareness, or satisfaction
- Set baselines and measure growth or decline
- Use wave-based or continuous tracking models
- Visualize shifts by audience or region
- Guide campaign optimization and feedback loops
- Enable agile decisions with fresh data
Validation Services
We validate participant authenticity, process, and output at every step.
- Confirm respondent identities and profiles
- Monitor field adherence to methodology
- Review data accuracy and logic consistency
- Support independent audits and reviews
- Enhance credibility for sensitive or high-stakes projects
- Offer reporting on field team performance
Website Usability Research
We test real user behavior to improve navigation and experience.
- Identify friction points in site or app journeys
- Conduct A/B testing and UX walkthroughs
- Capture user expectations and drop-off causes
- Use heatmaps, eye-tracking, and think-aloud methods
- Improve conversions, retention, and satisfaction
- Deliver clear UX recommendations for developers