Our Proven Methodology
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Our 16-Step Process
At Creative Consulting Services Limited, our methodological framework is designed to deliver accurate, actionable, and ethical research outcomes through a combination of traditional and modern techniques. We believe in transparency, rigor, and client-focused flexibility. Here’s a detailed breakdown of the methodologies we employ, along with our end-to-end process.
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Door-to-Door Interview (CAPI/PAPI)
- Recruitment of trained enumerators
- Household listing and sampling
- Face-to-face interviews conducted at respondent homes
- Data collected via tablets (CAPI) or paper forms (PAPI) based on the region’s digital readiness
- Supervisory checks and quality control checks
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Central Location Test (CLT)
- Venue setup in urban or semi-urban centers
- Pre-recruited or walk-in respondents
- Controlled testing environment for product/pack/taste evaluations
- Data collection through interviewers or self-completion devices
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Data Collection
- Digital devices (tablets/laptops) provided to respondents
- Respondents complete the survey privately
- Field staff available to support in case of technical issues
- Immediate data syncing to central server
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Computer-Assisted Telephone Interviewing (CATI)
- Database preparation (client-provided or CCSL-sourced)
- Interviewer training and mock calls
- Real-time interviewing via CATI software
- Audio recording and QC monitoring
- Call scheduling and follow-up on non-responses
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Home Placement Test (HUT)
- Recruitment as per the eligibility and product delivered to respondent’s home
- Usage diary or feedback form shared
- Follow-up interview after trial period
- Observational notes if required
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Car Clinic / Bike Clinic
- Recruitmnet as per RQ
- Location selection and setup
- Prototype or existing models displayed
- Respondents invited for experiential interaction
- Evaluation forms and in-depth probing
- Feedback captured via digital or paper tools
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Census
- Area mapping and segmentation
- Comprehensive household listing
- Full enumeration using trained teams
- Digital or paper-based data entry
- Extensive validation and cross-checking
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Web Surveys (Offline Recruitment & Online Completion)
- Recruitment via phone, door-to-door, or intercept
- Survey link sent through SMS/email
- Follow-up for completion confirmation
- Real-time data access for monitoring
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Focus Group Discussion (FGD)
- Recruitment and screening
- Moderation guide development
- In-person session with 6–10 participants
- Video/audio recording and transcription
- Thematic analysis and reporting
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In-Depth Interview (IDI)
- One-on-one interviews scheduled at respondent convenience
- Interview guide-based open-ended discussion
- Conducted in-person or virtually
- Transcription and detailed analysis
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In-Home Visit/Observation
- Observational session planned at respondent's home
- Researcher spends time understanding behavior, usage, and environment
- Photographic or video evidence collected (with consent)
- Narrative and behavioral analysis
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Mystery Shopping
- Script and scenario development
- Shopper recruitment and training
- Visit or call execution with detailed observation
- Experience ratings and evidence collection
- Reporting with key metrics and insights
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Online Survey
- Questionnaire scripting
- Panel or client database used for deployment
- Live monitoring and automated reminders
- Data cleansing and analytics dashboard setup
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FGD/IDI Online
- Platform selection (Zoom, Teams, etc.)
- Virtual recruitment and digital consent
- Secure, recorded sessions
- Online stimuli sharing
- Full transcription and coded analysis
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Online Bulletin
- Participants invited to a private discussion forum
- Moderator posts topics/questions daily
- Respondents interact over multiple days
- Ongoing moderation and insight extraction
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Quick Poll
- 1–3 question micro-survey
- Deployed through SMS, social media, or online panel
- Instant results tracking
- Quick turnaround for top-line feedback
Core Principles
The foundation of everything we do
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Evidence-Based
All recommendations are grounded in rigorous data and analysis
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Client-Centric
Solutions tailored to your unique business context and goals
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Transparent
Clear methodologies and open communication throughout
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Agile
Flexible approaches that adapt to changing needs
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Impact-Focused
Designed to deliver measurable business results
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Ethical
Highest standards of integrity and professionalism