Deep-dive research across 16+ industries to uncover trends, opportunities, and competitive advantages

Our Industry Expertise

Specialized research methodologies tailored to each sector's unique challenges

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Personal Care

Skincare, cosmetics, hair care and wellness market insights

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Tobacco

Evolving consumption patterns and market dynamics

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Smartphones

Consumer preferences and technological breakthroughs

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Home Care

Products and services for modern households

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Food & Beverages

Market trends and consumer behavior in soft drinks, alcohol, and more.

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Automotive

Consumer preferences and product testing in vehicles and motorcycles.

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Property and Real Estate

Buyer preferences and market trends in property.

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Electronics

Research into consumer tech products and usage.

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Telecommunication

Consumer research in mobile, internet, and telecom services.

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Our Research Approach

Custom methodologies for each industry's unique requirements

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Industry Immersion & Client Collaboration

Before designing any research, we take time to understand:

  • The sector-specific challenges you’re addressing
  • Your business objectives, decision timelines, and stakeholders
  • Relevant industry dynamics, policy environments, and competitor benchmarks
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Customized Research Design

We craft a research framework that fits the sector:

  • Selection of relevant respondents (e.g., engineers, homemakers, small business owners, digital natives, etc.)
  • Customization of tools to match industry-specific language, terminologies, and usage patterns
  • Use of multi-mode methodologies (F2F, CATI, CAWI, IDIs, FGDs, UX studies, ethnographies, etc.)
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Ground-Level Fieldwork Execution

Our field teams are trained with sector-specific knowledge, allowing them to engage meaningfully with:

  • Technical professionals (e.g., masons, architects, app developers)
  • Consumers with sensitive decision journeys (e.g., real estate buyers, online shoppers)
  • Service users across public and private sectors (e.g., transport, health, travel)
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Data Quality & Validation

We implement industry-specific checks such as:

  • On-site observations (e.g., retail audits, property visits, product trials)
  • B2B validations (e.g., verifying supplier/distributor feedback)
  • Technical logic checks (e.g., usage cycles, decision chains, budget constraints)
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Insightful Analysis & Sector-Relevant Reporting

Our analysis goes beyond numbers—we tell stories rooted in your business landscape:

  • Highlight emerging trends, behavioral shifts, and competitive gaps
  • Tailor deliverables by sector: maps, personas, dashboards, ethnographic summaries, or market models
  • Provide industry-specific recommendations to improve products, campaigns, pricing, or experiences