Why Clients Choose Creative Consulting Services Limited (CCSL):

• Strong field operations in Iraq : vetted recruiters, trained interviewers/moderators, centralized scheduling, secure data handling.
• Multi-mode, fit-for-purpose design: Survey, FGDs, IDIs, ethnography, CATI, CAWI, CAPI, online communities, mobile diaries.
• Quality you can verify: live monitoring, call/listen-backs and consented recordings, GPS/time-stamps, 100% critical back-checks.
• Actionable outputs: concise narratives, clear visuals, and prioritized recommendations—not just data dumps.

What We Do:

• Quantitative Research (CATI, CAWI, CAPI, Online).
• Qualitative Research(FGDs, IDIs, Ethnography, Online Qual, Semiotics).
• Data Collection & Fieldwork in Iraq (nationwide recruitment, survey, moderation, logistics & QC).
• Mobile Research(diaries, photo/video ethnography, geo-tasks).
• Panels & Communities (always-on audiences, re-contact studies).
• Biometrics & Neuromarketing (Eye-Tracking, Facial Coding, Wearables).
• Analytical Services (Big Data, Data Mining, Statistical Modeling).
• Social & Digital Analytics vetted recruiters, trained interviewers/moderators, centralized scheduling, secure data handling.
• Research Software (scripting, portals, dashboards, ETL/API).

How We Work (Concept → Completion)

• Brief & Objectives clarify the problem, KPIs, markets, and timelines.
• Design & Sampling method mix, incidence & quotas, discussion guide/questionnaire, compliance plan.
• Recruitment & Scheduling screeners, verification, reminders, venue/tech setup.
• Fieldwork Execution moderators/interviewers, stimulus handling, live client access.
• Quality Controlconsented monitoring/recordings, back-checks, fraud/duplicate checks, GPS/time-stamps.
• Analysis & Insight stats modeling, thematic coding, frameworks (What/Why/Now-What).
• Delivery & Enablementdatasets, dashboards, reports, and an action plan.

Our Research Solution or Services:

Quantitative Research (CATI • CAWI • CAPI • Online)

• Purpose: size markets, track KPIs, and validate decisions with statistical confidence.
• Applications: U&A, segmentation, concept/pack tests, brand & comms tracking, pricing, ad effectiveness, CSAT/NPS, shelf/planogram.
• Process: sampling & quotas, scripting with logic/validations, mixed-mode execution, real-time dashboards, weighting & significance testing, regression/driver analysis, MaxDiff, Conjoint, TURF.
• Deliverables: SPSS/CSV/XLSX datasets, tabs/banners, dashboards, and executive report with clear recommendations.

Qualitative Research (FGDs • IDIs • Ethnography • Online Qual • Semiotics)

• Purpose: uncover motivations, barriers, language, and cultural meanings to shape propositions and communication.
• Applications: idea exploration, product/pack refinement, messaging, patient/HCP journeys, shopper missions, UX/usability, cultural decoding.
• Execution: targeted recruitment, senior moderation, projective/creative tasks, in-facility/in-home/shop-along, online or offline FGDs/IDIs, mobile diaries.
• Deliverables: transcripts & translations, verbatim packs, highlight reels, thematic maps, personas/journeys, and action frameworks.

Panels & Communities:

Build and engage always-on audiences for faster, iterative learning.

• We handle: in-the-moment diaries, path-to-purchase, mystery shopping, OOH checks, product trials.
• Toolkit: app/web tasks, photo/video uploads, barcode/QR scans, geo-fenced assignments, opt-in passive metering.

Mobile Research:

• Use-cases: in-the-moment diaries, path-to-purchase, mystery shopping, OOH checks, product trials.
• Toolkit: app/web tasks, photo/video uploads, barcode/QR scans, geo-fenced assignments, opt-in passive metering.
• Deliverables: rich media galleries, journey timelines, location heatmaps, rapid pulse insights.

Biometrics & Neuromarketing (Eye-Tracking • Facial Coding • Wearables):

Measure attention and emotion to optimize creative, packaging, UI, and shelf layouts.

• Methods: gaze plots, heatmaps, time-to-notice, sequence analysis; emotion valence/arousal traces (where applicable).
• Outputs: attention maps, emotion timelines, priority-of-notice, and concrete optimization guidance.

Analytical Services (Big Data • Data Mining • Statistical Modeling):

• Techniques: data cleaning/integration, EDA, clustering/segmentation, predictive modeling, driver analysis, churn/propensity, price elasticity, demand estimatio MaxDiff, Conjoint, TURF, text analytics & topic modeling.
• Visualization: interactive dashboards, automated KPI trackers, cohort views, and story-first decks.
• Deliverables: codebooks, models/scoring files, dashboards, and an action plan.

Social & Digital Analytics:

Social listening, trend & sentiment analysis, topic clustering, influencer/KOL mapping, creative benchmarking, and campaign lift indicators.

• Use-cases: crisis alerts, brand health monitoring, category trend spotting, competitor tracking.

Research Platform and Scripting:

• Platform: Survey To Go, Survey CTO, Qualtrics, SurveyMonkey, Kobo Toolbox and our client platforms (i-field and n-field and others),
  Survey scripting/hosting (CATI/CAWI/CAPI), respondent portals, dashboarding, automated ETL/API pipelines, data vaults.
• Security: role-based access, encryption at rest/in transit, audit logs, backups.

Industry We Serve:

Our Engagement Models with Clients:

• Full-Service: research design → fieldwork → analysis → reporting
• Field & Tab: fieldwork execution + tabs + datasets
• Recruit-Only/Facility-Only: if our client have your own moderators.
• Consultancy: problem framing, methodology design, stakeholder workshops.