Market Research FAQs

Market research helps you understand your customers, competitors, and industry trends, enabling data-driven decisions for growth, innovation, and customer satisfaction.

We offer both quantitative (surveys, structured interviews) and qualitative (focus groups, in-depth interviews, ethnographic studies) research across various sectors.

We have expertise in FMCG, healthcare, finance, telecom, construction, garments, and retail, among others.

Yes, we conduct both consumer and business-to-business research tailored to your specific target audiences.

Absolutely. Our research consultants will work with you to develop effective questionnaires and guides aligned with your objectives.

We support CATI, CAPI, CAWI, face-to-face interviews, focus groups, mystery shopping, ethnographic visits, and more.

We operate across Bangladesh with capabilities in APAC and GCC regions through our extended network of field partners.

We use a combination of panel recruitment, on-ground intercepts, community engagement, and client-provided lists, depending on project needs.

We use quality control protocols, GPS tracking, call recordings, back-checks, and follow ESOMAR & ISO guidelines.

Yes, all enumerators undergo project-specific training and are monitored by supervisors and QC teams throughout fieldwork.

We use a range of reliable platforms including:

• SurveyCTO
• SurveyMonkey
• Google Forms
• Qualtrics
• Custom-built solutions

Yes. We regularly work on education, health, livelihood, gender, WASH, and impact assessment studies for NGOs, donors, and government bodies.

Yes, we follow ethical guidelines, obtain informed consent, and maintain respondent confidentiality in all social research.

Yes, we have specialized teams and strategies to reach vulnerable and underrepresented groups while maintaining sensitivity and ethical standards.

We use random sampling, stratified sampling, quota-based methods, and purposive sampling depending on the project goals.

Timelines vary based on scope, but a typical project ranges from 2 to 8 weeks, including design, fieldwork, and reporting.

Yes, we provide raw datasets in formats like Excel, SPSS, or CSV, along with data dictionaries if requested.

We strictly adhere to data protection policies, anonymize responses, and never share personal data without explicit consent.

Yes. We provide analysis, dashboards, infographics, and actionable reports tailored to client needs.

We combine local expertise, rigorous field execution, cultural understanding, and client-centric service to deliver impactful research solutions.

You can reach out via our website or email. We’ll schedule an introductory call to understand your needs, propose a research design, and share a cost estimate.

Yes. We specialize in adapting global methodologies to local contexts, including translation, cultural sensitivity, and region-specific customization.

Yes, we provide professional translation and back-translation services in Bangla, Chittagonian, Sylheti, and other local dialects to ensure linguistic accuracy and cultural relevance.

We train our field team on sensitivity protocols and work under strict ethical guidelines, especially in projects involving gender, health, or child-related topics.

Yes. We have systems and panel management processes in place to run wave-based, longitudinal, or pre-post evaluation studies.

We have successfully partnered with organizations like UNICEF, BRAC, Save the Children, European Climet Foundation, UNDP, UNHCHR, Plan International and other INGOs, delivering impact assessments, baseline studies, and needs assessments.

Yes. We can integrate real-time dashboards for ongoing monitoring and decision-making.

Yes. We facilitate live viewing via Zoom, Teams, or one-way mirrors in focus group facilities where available, and also provide recordings upon request.

Yes. We manage incentives and reimbursements according to project needs and ethical considerations, ensuring transparency and consent.

Yes. We adhere to global data privacy standards, including GDPR, and follow ESOMAR’s Code of Conduct.

Yes. Through our regional partners in Nepal, Sri Lanka, Pakistan, Myanmar, and GCC/APAC countries, we support multi-country coordination and fieldwork execution.