Shopper Insights & Retail Performance
Retail Research Solutions
Data-driven insights to optimize store performance, enhance shopper experience, and maximize retail revenue across all channels.
Trusted by leading retailers, brands, and shopping centers worldwide
Comprehensive Retail Research Services
We provide actionable insights across the entire retail ecosystem to drive sales, improve operations, and enhance customer experiences.
Shopper Insights & Behavior Analysis
Deep understanding of shopper motivations, decision-making processes, and in-store behavior.
- Path-to-purchase analysis
- Dwell time measurement
- Category navigation patterns
- Impulse purchase triggers
- Omnichannel shopping behavior
Store Performance & Audits
Comprehensive evaluation of store operations, compliance, and execution standards.
- Planogram compliance audits
- Store condition assessments
- Staff performance evaluation
- Inventory availability checks
- Promotional execution tracking
Pricing & Promotion Effectiveness
Measuring the impact of pricing strategies and promotional activities on sales and margins.
- Price elasticity modeling
- Promotional lift analysis
- Competitive price benchmarking
- Private label vs. national brand comparisons
- Markdown optimization
Mystery Shopping & Customer Experience
Objective assessment of service quality and customer experience across channels.
- Service quality benchmarks
- Staff training effectiveness
- Customer journey mapping
- Complaint resolution evaluation
- Digital-to-physical experience integration
Advanced Retail Research Methodologies
Combining cutting-edge technologies with proven techniques to capture authentic shopper behavior and store performance.
In-Store Observation
Advanced techniques to capture real shopper behavior without interference.
- Video ethnography
- Heat mapping
- Eye tracking
- RFID tracking
- Mobile location analytics
Quantitative Surveys
Large-scale data collection to measure attitudes and preferences.
- Exit interviews
- Post-visit online surveys
- Mobile intercepts
- Loyalty program data analysis
- Transactional data integration
Controlled Experiments
Scientific testing of retail variables in real-world settings.
- A/B testing of displays
- Test vs. control store analysis
- Virtual store simulations
- Shelf layout experiments
- Packaging variants testing
Advanced Analytics
Sophisticated modeling to predict outcomes and optimize performance.
- Basket analysis
- Market basket affinity modeling
- Customer segmentation
- Predictive inventory modeling
- Geospatial performance analysis
Deep Retail Sector Expertise
With decades of experience across all retail formats and categories, we bring specialized knowledge to every research challenge.
Format Specialization
Expertise across grocery, apparel, electronics, DIY, specialty retail, and e-commerce.
Global Retail Coverage
Experience conducting research in over 30 countries across diverse retail environments.
Shopper Segmentation
Advanced shopper typologies based on behavior, attitudes, and demographics.
Retail Success Stories
How our retail research has driven measurable improvements in sales, operations, and customer experience.
Category Layout Optimization
Increased category sales by 18% through optimized shelf layouts and product placement
Read case study →
Omnichannel Customer Journey Mapping
Identified key friction points leading to 32% improvement in online-to-store conversion
Read case study →Ready to optimize your retail performance?
Our retail research services provide the insights you need to enhance shopper experience, improve operations, and drive sales growth.