Global Market Intelligence
Uncovering trends across 150+ countries
Our Research Solutions
Comprehensive services designed to transform complex data into clear, strategic advantages
Market Research
We deliver precise insights that power brand, product, and business strategy across sectors.
- Analyze consumer behavior, buying patterns, and unmet needs
- Identify market opportunities and size segments
- Benchmark performance against competitors
- Validate product concepts and pricing strategies
- Support strategic decisions with actionable data
- Deliver full-cycle research from design to insights
Social Research
Our social research expertise supports NGOs, institutions, and development agencies in understanding communities and change.
- Evaluate development programs and policy impact
- Conduct KAP, needs assessment, and baseline studies
- Address sensitive topics with cultural nuance and care
- Deliver gender- and age-sensitive methodologies
- Support advocacy and donor reporting with credible data
- Offer urban-rural reach and multilingual capabilities
Political Research & Public Opinion Polls
We help campaigns, institutions, and media understand voter priorities and political trends.
- Conduct large-scale opinion polls and sentiment tracking
- Explore voting intent, policy response, and civic attitudes
- Run exit polls and campaign diagnostics
- Segment political insights by region, gender, and age
- Handle sensitive data with strict confidentiality
- Deliver fast, insight-rich reports for stakeholders
Customized Research Solutions
Not all research fits a template—so we tailor every element to meet your goals.
- Design research that solves your unique business questions
- Combine methods for richer insight (quant + qual)
- Scale from pilot tests to multi-country projects
- Adapt tools, languages, and formats to your audience
- Align deliverables with your internal decision-making cycles
- Provide fast, focused insights when you need them most
Data Analytics & Strategic Consulting
Our analytics team transforms data into direction—backed by models, dashboards, and expert storytelling.
- Uncover patterns and drivers behind consumer actions
- Create executive dashboards for leadership
- Interpret research findings into business action
- Bridge data with strategy for stronger outcomes
Survey Scripting & Programming
We build dynamic digital surveys that engage respondents and protect data integrity.
- Program complex logic and flows across platforms
- Create executive dashboards for leadership
- Support multilingual, mobile, and offline data collection
- Ensure seamless CATI, CAWI, or hybrid setup
- Test rigorously to prevent skips or data gaps
- Monitor survey performance in real time
- Enable fast survey deployment and field-readiness
Retail & Distributor Audit
We help brands measure retail execution, product availability, and distribution health in real-time.
- Monitor stock levels, pricing, and promotional compliance
- Evaluate merchandising, placement, and shelf visibility
- Track distributor performance and channel gaps
- Conduct mystery shopping and outlet audits
- Provide actionable retail intelligence dashboards
- Ensure coverage in modern and traditional trade
Call Center for Telephonic Surveys (CATI)
Our professional call center delivers consistent, multilingual interviews for nationwide reach.
- Conduct B2C and B2B CATI interviews
- Manage regional accents and language variations
- Ensure high-quality recordings and real-time QC
- Collect sensitive data with respondent comfort in mind
- Deploy surveys rapidly across cities or rural areas
- Offer flexible scheduling for different time zones
Fieldwork & Data Collection
With a wide network of trained teams and tools, we offer comprehensive field management and data assurance.
- Execute CATI, CAPI, CAWI, and face-to-face surveys
- Deliver FGDs, IDIs, ethnographies, and mystery shopping
- Ensure high-quality respondent recruitment and screening
- Offer bilingual teams and local logistics support
- Provide secure data capture and live QC monitoring
- Enable rapid turnaround and national coverage
Our Research Process
A structured approach to deliver actionable insights
Step 1: Understanding Client Objectives
Laying the Foundation for Relevant Research - We begin every project by understanding your unique needs and business challenges:
- Conduct detailed discussions to define research goals
- Identify your target audience, market scope, and information gaps
- Suggest the right research methodology (Quantitative, Qualitative, or Hybrid)
- This foundational step ensures the research is aligned with your decision-making needs.
Step 2: Research Design & Planning
Structuring the Study for Clarity and Impact - We design a research framework that delivers accurate, decision-ready insights:
- Prepare sampling plans and screener questionnaires
- Develop tools for data collection such as IDI-FGD guides or survey scripts
- Finalize study timeline, team structure, and logistics.
- This planning phase ensures your project is strategically sound and operationally smooth.
Step 3: Recruitment & Training
Getting the Right People and Team in Place - Success in research begins with the right participants and skilled execution.
- Recruit respondents based on agreed profiles and quotas
- Conduct detailed training for interviewers/moderators with live role-plays
- Pilot test tools to fix any gaps before launch.
- We ensure readiness at every level—respondents and researchers.
Step 4: Data Collection & Monitoring
Capturing Reliable Data through Real-Time Supervision - We carry out data collection through multiple channels while ensuring quality control.
- Utilize platforms like Qualtrics, Survey CTO, Survey To Go, ViciDial and others
- Monitor interviews and survey progress daily
- Address quota management and logic issues in real time.
- This step ensures field execution stays on-track and error-free.
Step 5: Data Validation & Quality Control
Ensuring Accuracy and Clean Data Before Analysis - Quality is non-negotiable—our QC process is rigorous and multilayered.
- Validate entries through back-checks, audio reviews, and GPS tagging
- Cross-check inconsistent or incomplete responses
- Deliver clean and fully validated datasets.
- You receive data that is trustworthy and ready for analysis.
Step 6: Analysis & Insight Generation
Turning Data Into Business Intelligence - Our researchers dig deep into data to uncover what matters most.
- Use statistical tools or thematic coding to interpret findings
- Highlight key drivers, challenges, and growth opportunities
- Provide practical, decision-oriented recommendations.
- Our insights are designed to support confident business actions.
Step 7: Reporting & Delivery
Presenting Insights That Drive Results - We don’t just hand over data—we deliver clarity and confidence.
- Submit comprehensive reports with visual summaries and actionable takeaways
- Share raw data formats (SPSS, Excel, CSV) upon request
- Offer virtual/in-person debriefs to align insights with your strategy.
- We ensure you get the full value from the research investment.
Step 1: Requirement Understanding & Alignment
Clarity First, Execution Next - We begin by fully understanding your project scope and expectations.
- Review the brief, sample structure, target groups, and methodology
- Discuss platforms, deliverables, timeline, and any localization needs
- Align on roles: whether you handle scripting & analysis, and we handle field only
- We ensure we’re completely aligned with your agency’s objectives and timelines.
Step 2: Localization & Tool Preparation
Ensuring Your Tools Work Seamlessly in Our Market - We help adapt your survey tools or discussion guides for local use.
- Translate scripts (if needed) and check for cultural relevancy
- Test CATI/CAWI platforms or import surveys into tools like Qualtrics, Survey CTO, Survey To Go or ViciDial
- Run test interviews/pilot sessions and share feedback
- Our team ensures your global tools are locally effective.
Step 3: Recruitment & Logistics Setup
Finding the Right Respondents, Preparing the Right Setup - We recruit participants as per your defined criteria with full transparency.
- Use in-house panels, referral systems, or on-ground mobilization
- Share profiles and get your approval (if required)
- Book venues, manage incentives, and arrange moderators/interviewers
- We manage the fieldwork logistics so you can focus on the research.
Step 4: Fieldwork Execution & Monitoring
Executing the Plan with Transparency and Control - We carry out fieldwork according to your specs, with daily updates.
- Conduct CATI, F2F, IDIs, FGDs, or ethnos as required
- Share call recordings or session videos (if permitted)
- Provide daily progress reports, quota trackers, and issue logs
- You stay in control—even remotely—through real-time visibility.
Step 5: Quality Control & Data Delivery
Delivering Trusted Data with Proven QC Checks - We apply strict quality control across all projects.
- Conduct back-checks, call verifications, and GPS validation
- Review logic flags, open-end completeness, and consistency
- Deliver raw data (Excel, SPSS, CSV) with documentation
- We guarantee the quality and reliability your client expects from you.
Step 6: Debrief & Closure
Wrap-Up with Transparency & Final Deliverables - We close each project with full transparency and documentation.
- Final summary of fieldwork execution
- Sharing of raw files, transcripts, screeners, and materials
- Debrief session with your team (optional) for future improvements
- We aim to be your long-term partner—not just a vendor.