Media Measurement & Analytics
Media Research Services
Comprehensive media research solutions to measure audience behavior, optimize media spend, and maximize the impact of your communications across all channels.
Trusted by leading media companies and advertisers worldwide
Comprehensive Media Research Services
We provide end-to-end media research solutions across all platforms and channels.
Audience Research
Comprehensive analysis of media audiences to understand demographics, behaviors, and preferences.
- Demographic profiling
- Viewing/listening habits
- Content preferences
- Cross-platform consumption
- Audience segmentation
Internet / Online / Mobile Research
Measuring digital behavior and engagement across websites, apps, and mobile platforms.
- Digital audience measurement
- User engagement metrics
- Cross-device tracking
- Social media consumption
- Mobile app usage
Media Attribution / ROI
Determining effectiveness of media spend across channels.
- Multi-touch attribution
- Channel effectiveness
- Budget optimization
- Conversion tracking
- ROI measurement
Print, Radio, TV Research
Platform-specific research to optimize traditional media messaging.
- Print readership studies
- Radio listener tracking
- TV viewership analysis
- Ad effectiveness by medium
- Daypart performance
Cross-Platform Media Measurement
Our expertise covers all major media types with consistent methodologies for comparable insights.
Television
Comprehensive TV audience measurement and ad effectiveness research.
- Ratings & share analysis
- Program affinity studies
- Commercial recall testing
- Time-shifted viewing
- OTT platform measurement
Radio
In-depth radio listener research and station performance tracking.
- Listener diaries
- PPM measurement
- Daypart analysis
- Format preferences
- Ad effectiveness
Digital & Social Media
Measurement of digital platforms and social media engagement.
- Website analytics
- Social listening
- Influencer impact
- Video streaming metrics
- Cross-platform integration
Print & Out-of-Home
Research on print media readership and outdoor advertising effectiveness.
- Circulation verification
- Readership surveys
- Place-based media
- Billboard visibility
- Transit ad impact
Our Media Research Methodology
We combine cutting-edge technology with rigorous research methodologies to deliver accurate, actionable media insights.
Data Collection
Multi-mode data collection including surveys, meters, passive measurement, and digital tracking.
Cross-Platform Integration
Unified measurement across TV, digital, mobile, and traditional media for holistic insights.
Advanced Analytics
Sophisticated modeling and machine learning to derive meaningful patterns from complex media data.
Media Research Success Stories
See how our media research has helped clients optimize their media strategies and maximize ROI.
National TV Audience Measurement System
Developed comprehensive ratings system covering 95% of national TV households
Read case study →
Multi-Touch Attribution for Global Brand
Identified 22% media budget savings while maintaining campaign effectiveness
Read case study →Ready to optimize your media strategy?
Our media research services provide the insights you need to make smarter media decisions and maximize your advertising ROI.