Product Innovation Services
New Product Research
Reduce risk and maximize success of your product launches with our comprehensive new product research services. From initial concept to market introduction, we help you develop products that consumers want.
Trusted by leading brands for product innovation
Our New Product Research Services
Comprehensive services to guide your product from concept to successful launch.
Car Clinics
Automotive concept testing and feedback collection in controlled environments.
- Vehicle design evaluation
- Feature preference testing
- Ergonomics assessment
- Purchase intent measurement
- Competitive benchmarking
Home Use Tests (iHUT)
In-home product trials to understand real-world usage and experience.
- Product performance in natural setting
- Long-term usability assessment
- Household member interactions
- Storage and handling evaluation
- Repeat usage patterns
New Product Development
End-to-end support throughout the product innovation cycle.
- Idea generation and screening
- Concept development and testing
- Prototype evaluation
- Packaging and branding assessment
- Launch strategy development
Product / Sensory Testing
Evaluating product features and sensory appeal with target consumers.
- Taste, smell, texture evaluation
- Visual appeal assessment
- Sensory preference mapping
- Blind comparison testing
- Sensory attribute optimization
Our New Product Research Process
A proven methodology that reduces risk and maximizes product success.
Ideation & Concept Development
Generate and refine new product ideas based on market needs and opportunities.
Concept Screening
Evaluate and prioritize concepts with target consumers to identify most promising ideas.
Product Development
Translate concepts into prototypes with iterative consumer feedback.
Product Testing
Rigorous testing of product features, usability, and appeal.
Packaging & Branding
Develop and test packaging solutions that enhance product appeal.
Market Introduction
Validate launch strategy and monitor early market performance.
New Product Research Success Stories
See how our research has guided successful product launches across industries.
Innovative Food Product Development
Identified winning product concept with 68% purchase intent among target consumers
Read case study →
Tech Gadget Feature Optimization
Optimized product features leading to 40% increase in perceived value
Read case study →Ready to develop your next successful product?
Our new product research services can help you create products that meet real consumer needs and stand out in the market.