Public Sentiment & Electoral Research
Public Opinion & Political Research
Trusted polling and opinion research that delivers accurate insights into public sentiment, political trends, and social attitudes for governments, NGOs, and campaigns.
Trusted by political parties, government agencies, and NGOs worldwide
Comprehensive Public Opinion Research Services
We provide rigorous, unbiased research to understand and predict public sentiment across political, social, and policy issues.
Opinion Polling & Public Opinion Research
Comprehensive measurement of public sentiment on key issues and policy matters.
- Issue importance tracking
- Policy preference studies
- Social attitude measurement
- Community sentiment analysis
- Crisis response evaluation
Political Polling
Electoral and political trend analysis for campaigns and policymakers.
- Voter intention tracking
- Candidate favorability
- Electoral district analysis
- Get-out-the-vote research
- Campaign message testing
International Opinion Research
Cross-national studies of public opinion on global and regional issues.
- Comparative policy studies
- International relations attitudes
- Global issue tracking
- Multinational sentiment analysis
- Cultural value comparisons
Stakeholder & Constituency Research
Targeted research with specific demographic or interest groups.
- Special interest group analysis
- Community leader interviews
- Advocacy group research
- Elite opinion studies
- Key influencer mapping
Rigorous Research Methodologies
Combining proven techniques with innovative approaches to deliver the most accurate and actionable insights.
Quantitative Surveys
Nationally representative surveys using advanced sampling techniques.
- CATI (Computer-Assisted Telephone Interviewing)
- Online probability panels
- Face-to-face interviews
- Omnibus surveys
- Push-to-web methodologies
Qualitative Insights
In-depth understanding of voter motivations and opinion drivers.
- Focus groups (in-person & online)
- In-depth interviews
- Deliberative research
- Ethnographic studies
- Online discussion boards
Advanced Analytics
Sophisticated modeling to predict outcomes and segment populations.
- Multilevel regression modeling
- Geospatial analysis
- Microtargeting models
- Sentiment analysis
- Trend forecasting
Emerging Techniques
Innovative approaches to capture hard-to-reach opinions.
- Social media listening
- Mobile survey technology
- Gamified research
- Behavioral experiments
- Hybrid methodologies
Unparalleled Political Research Expertise
With decades of experience across multiple election cycles and policy debates, we bring deep expertise to every research challenge.
Election Forecasting
Our predictive models have accurately forecasted election outcomes in over 85% of races studied.
Global Coverage
Experience conducting research in over 40 countries across diverse political systems.
Demographic Insights
Advanced segmentation to understand voting behavior and opinions across population groups.
Research Impact Stories
How our public opinion research has informed strategy and policy for governments, campaigns, and organizations.
Presidential Election Tracking Study
Accurately predicted election outcome within 1.2% margin for national campaign
Read case study →
Healthcare Reform Public Sentiment Analysis
Identified key concerns that shaped successful healthcare policy implementation
Read case study →Need accurate, actionable public opinion insights?
Our political and opinion research services provide the data and analysis you need to understand public sentiment and make informed decisions.